WORK       ABOUT

Marker

Kraftmaid

Branding
Kraftmaid Cabinetry came to Y&L lacking a concrete brand message and tone. They knew they wanted to focus more on the consumer and interior style, but were unsure of how to achieve that. Young & Laramore took this idea and turned it into a robust brand redesign and accompanying campaign that focuses on the importance of functionality and style in kitchen spaces, and the people that use them.

My work for Kraftmaid featured an identity redesign proposal that shifted their brand into a more contemporary space.
Marker